Your server or domain can get blacklisted when your deliverability and sender score drops so much that internet service providers think you’re spam. On the other hand, email blacklisting is really only relevant to email marketers. Understanding email whitelisting best practices can be useful to both email marketers and email subscribers since it will boost the efficiency of anyone’s inbox. This tells your email client that you know this sender and trust them, which will keep emails from this contact at the top of your inbox and out of the junk folder. To whitelist an email address just means you add them to your approved senders list.
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Whichever camp you fall into-whether email marketer or email recipient-knowing how to whitelist your favorite email addresses is a handy inbox hack that will make your inbox more efficient. That’s where whitelisting comes in.įor marketers, getting subscribers to whitelist the email address you use for email marketing can mean the difference between your hard work languishing away in an unseen corner of their inbox or yielding results. Have you ever waited on an email, gotten frustrated when you couldn’t find it, just to realize that it wound up sorted into the wrong tab? While email clients rework their algorithms frequently and use artificial intelligence to constantly improve the function of their tabs, they don’t work perfectly. These days, with email clients like Gmail creating tabs to sort your inbox automatically, whitelisting your favorite email addresses becomes more important than ever for anyone using email - which is pretty much everyone.
Whether you’re an email marketer who wants your campaigns to reliably land in your subscribers’ inboxes, or an email recipient who wants to ensure your favorite emails don’t get junked, you need to understand how to whitelist email addresses.
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